Marketing
A Complete SEO Strategy
Tuesday, October 26th, 2010Search Engine Optimization (SEO) is an interesting topic with huge potential for business. Everyday across various Google services several hundred million searches are performed. Some of those searches are refined and many result in visits to websites, videos, photos, news articles, blog posts, sales pages, and profiles. SEO considers how search engines work and what [...]
Google, Bing, or Yahoo!?
Saturday, October 23rd, 2010Yesterday, Darin Persinger at Productivity Junkies asked his Facebook network about their search habits. Darin posted “Do you Google, Bing, Yahoo! or Ask?” and within the next few hours received a flurry of answers. Some people mentioned their attempt to use Bing, others we’re reminded Ask was still around, and as of today every single [...]
The Social Media Plan
Saturday, November 7th, 2009I’ve been spending a lot of time thinking about social media lately, we’re one month into a company and social media launch of eXp Realty and I have had a lot of opportunity to run analytics on a few various strategies. Starting from the ground up it’s interesting to watch a company from relative birth [...]
Short vs. Long-Tail Keywords
Monday, October 19th, 2009There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords. The balance that needs to be implemented in any search engine marketing [...]
Speed of Implementation
Monday, October 19th, 2009I’m fascinated with marketing and feel lucky to be doing something I really enjoy. Lately I’ve been watching Eben Pagan’s Get Altitude program for entrepreneurs, and one video in particular had an impact on me. A university examined the factors of success by looking at commonalities of top sales people making $250k+/year and found one [...]
Something Fresh
Sunday, October 18th, 2009The carpenters house is always the worst on the block. As a designer I have been sitting on my personal domain name GabeHoggarth.com for too long. Time to share some thoughts on the things that make me tick.