Organizing Twitter with Lists
Twitter lists have been around for a couple weeks now and until this point I only somewhat understood how to effectively use them. When they first came out I jumped in, made a few lists of my own and moved on not taking any significant time to explore them until now. What I have since found are that Twitter lists can be very useful.
It’s a known fact that following any number of people can produce a lot of noise. Add business Twitter accounts to the stream and many Tweets are drowned out and never read. The thing is, sometimes the noise is a benefit providing a shared link, resource or inspiration. Twitter lists allows the best of both worlds, the ability to organize groups of followers into broad or very defined categories to easily view a specific live feed of Tweets through the Twitter.com site. Previously the best method for oranizing groups of people or businesses on Twitter was to use a 3rd party services like Tweetdeck, Seesmic or Twibes. With lists being centralized at Twitter.com it makes them much more public, powerful and accessible through the Twitter API.
Brilliant. Here’s where I think it gets interesting, as Twitter lists grow in popularity they are becoming a very important metric to determine Twitter credibility and a great way to discover people and brands within nearly any category. The new site Listorious has jumped at the task of organizing lists for discovery. I’m excited to see how this plays out, I see some very popular category lists forming that will be valuable to sort just about any topic.
Here’s some continued reading…
- 10 ways you can use Twitter lists: http://mashable.com/2009/11/04/twitter-lists-uses/
- What Twitter lists say about you: http://www.mustexist.com/list_tags
- Top Twitter users based on followers: http://twitterholic.com/
- Top 237 Twitter users who will follow you back: http://socialnewswatch.com/top-twitter-users/
- Directory of the best Twitter lists: http://listorious.com/
The Social Media Plan
I’ve been spending a lot of time thinking about social media lately, we’re one month into a company and social media launch of eXp Realty and I have had a lot of opportunity to run analytics on a few various strategies. Starting from the ground up it’s interesting to watch a company from relative birth spread through the efficient and real-time web. We all know that in social media there is no one thing, rather a compilation of many things mixed with consistency, value and conversation.
With Facebook, Twitter, LinkedIn, Google and hundreds of other broad and niche social networks out there it becomes an important task to figure out what is relevant, how to engage and respect each online community while maintaining a consistent brand across them all, and somehow pull it all back together. Is what we’re doing today going to work tomorrow? The only constant is change. Facebook and Twitter are powerful now, are they going anywhere immediately? No. Will they be around forever? Only if they evolve to something else.
All of this swirling thought mixed with the desire to coach social media newcomers the best, and most simple way to put this whole plan together, I decided to reign in my own social media presence; my brand. The following is what I feel are essential for any company or person staking a piece of Internet pie..
- Personal Website
Additional Recommendations
- Yelp
- Google Profile
- Many various niche networks
Mentioned before, create consistency and interact. Interlink your personal website with your LinkedIn profile, give Facebook users a way to access your Twitter, etc.. That said I personally want to give all of the users from these networks a place to gather where I have the most control and ownership of the content. That thought lead me to create a “/me” page, a custom landing page on my own personal domain for all of my social network friends and visitors where I can control the content. I have the freedom of adding personal and company sites, projects and additional ways to connect while collecting analytics. I’m not the first person to create a custom landing page for social networks but it is something I am surprised not to see more of. The goal of this page is to provide the most targeted and most useful information to the visitor, immediately. Visit my “/me” page and let me know.
One step towards a complete social media plan.
Short vs. Long-Tail Keywords
There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords.
The balance that needs to be implemented in any search engine marketing plan is that of quality AND quantity. Dominating an online market involves a strategy of achieving top search engine placement for all relevant search terms and driving lots of targeted visitors.
Original post: Short vs. Long-Tail Keywords
Speed of Implementation
I’m fascinated with marketing and feel lucky to be doing something I really enjoy. Lately I’ve been watching Eben Pagan’s Get Altitude program for entrepreneurs, and one video in particular had an impact on me. A university examined the factors of success by looking at commonalities of top sales people making $250k+/year and found one specific shared trait.
The number one commonality between all these successful salespeople was their Speed of Implementation, or simply, the time is takes between hearing about an idea to acting on an idea. Researchers found that the most successful business and sales people are regularly putting ideas into action immediately. Their speed of implementation was faster.
This mindset of implementing ideas faster in my own life can feel somewhat counter-intuitive. The voice in my head says “lets think about this”, “lets weigh out pros and cons, make a list of benefits and side effects”, “let me run this idea past 2 or 3 of my friends to see what they say”. And then usually through deliberation and backwards rationalization the idea fizzles and never gets implemented. This is called Education Paralysis, the art of learning everything and never putting anything into action.
In the video below Eben explains the research and follows up with case studies from business people who have taken action with their quantified results.
