Speed of Implementation
I’m fascinated with marketing and feel lucky to be doing something I really enjoy. Lately I’ve been watching Eben Pagan’s Get Altitude program for entrepreneurs, and one video in particular had an impact on me. A university examined the factors of success by looking at commonalities of top sales people making $250k+/year and found one specific shared trait.
The number one commonality between all these successful salespeople was their Speed of Implementation, or simply, the time is takes between hearing about an idea to acting on an idea. Researchers found that the most successful business and sales people are regularly putting ideas into action immediately. Their speed of implementation was faster.
This mindset of implementing ideas faster in my own life can feel somewhat counter-intuitive. The voice in my head says “lets think about this”, “lets weigh out pros and cons, make a list of benefits and side effects”, “let me run this idea past 2 or 3 of my friends to see what they say”. And then usually through deliberation and backwards rationalization the idea fizzles and never gets implemented. This is called Education Paralysis, the art of learning everything and never putting anything into action.
In the video below Eben explains the research and follows up with case studies from business people who have taken action with their quantified results.
Tags: Eben Pegan, Sales, Speed of Implementation, Video