"Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent."
- Calvin Coolidge

From the blog

Organizing Twitter with Lists
Posted in Social Media

Twitter lists have been around for a couple weeks now and until this point I only somewhat understood how to effectively use them. When they first came out I jumped in, made a few lists of my own and moved on not taking any significant time to explore them until now. What I have since [...]

The Social Media Plan
Posted in Marketing, Social Media

I’ve been spending a lot of time thinking about social media lately, we’re one month into a company and social media launch of eXp Realty and I have had a lot of opportunity to run analytics on a few various strategies. Starting from the ground up it’s interesting to watch a company from relative birth [...]

Short vs. Long-Tail Keywords
Posted in Marketing

There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords. The balance that needs to be implemented in any search engine marketing [...]

Speed of Implementation
Posted in Entrepreneurship, Marketing

I’m fascinated with marketing and feel lucky to be doing something I really enjoy. Lately I’ve been watching Eben Pagan’s Get Altitude program for entrepreneurs, and one video in particular had an impact on me. A university examined the factors of success by looking at commonalities of top sales people making $250k+/year and found one [...]